the project.
Located in the beautiful Lake District, Gilpin Hotel & Lake House is an elegant, relaxing haven of luxury which offers the ultimate in wellness experiences. The property is dedicated to nourishment, recuperation and relaxation, and is made up of two hotels on two separate estates, just a mile away from each other. At the end of 2022, Gilpin Hotel & Lake House announced its plans to completely transform its F&B offering making the way for it to become THE foodie destination of the region with the opening of a new restaurant at Gilpin Lake House and the appointment of three high-profile chefs; Ollie Bridgwater (ex Fat Duck), Tom ‘Westy’ Westerland (ex Lucknam Park) and Aakash Ohol (ex HRiSHi) to oversee its three restaurants.
Q has been working with the property since 2021 and was brought on to drive media and influencer engagement, ensuring that there was a constant stream of top tier media coverage for the hotel and Michelin star restaurant via press reviews, media 121s, chef profiling, recipe and interview placement.
For the announcement of the three new chefs, Q devised a media engagement strategy which included exclusive interviews with The Caterer and Lancashire & Lake District Life, resulting in several page features. We also ensured that the news was shared with all relevant wider key media to create buzz and anticipation for the new appointments. Once each chef settled into their roles and menus and concepts were established, Q embarked on a media outreach programme designed to allow key food and travel writers to experience the new menus for themselves.