the project.
Q Communications was appointed by LeCrans Hotel & Spa in Switzerland to transform its Instagram and Facebook presence. A ski-in, ski-out lodge and wellness destination with a Michelin-starred restaurant and breath-taking panoramic views, nestled within the lush Alpine forests of the exclusive mountain resort of Crans-Montana in Valais, the property’s social media platforms didn’t communicate the reality of the guest experience. Q worked with the team on a content strategy, designed to attract LeCrans’ target audience at every stage of the social media journey with the ultimate goal of driving occupancy. Q embarked on a complete overhaul of the style and tone of voice of the Instagram and Facebook accounts, creating a Social Media Playbook that acted as a clear set of guidelines for all social media activity, ensuring that everyone was on the same page. A bank of strong video and image content that conveyed the essence of the brand and appealed to the affluent target market was then generated.
A highly targeted and full-circle Facebook and Instagram advertising campaign was also launched, targeting potential guests in the key feeder markets; UK, France, Germany as well as the domestic audience in Switzerland. A fan acquisition campaign ensured that growth of the Facebook page was consistent, and boosted content meant that posts were able to reach an engaged audience. Q Comms achieved exceptional results in a short time, increasing page engagement by 87%, reach by 73% and profile visits by 92%.