the project.
Q Communications was brought onboard with Light Touch Clinic to drive its online content strategy, increase awareness of the clinic and establish the brand as an expert in non-surgical aesthetic treatments.
Light Touch Clinic, a multi award-winning cosmetic medical clinic in Weybridge in Surrey, with a special focus on skin care, light touches and weight management, the clinic prides itself on providing the most innovative and proven treatments to patients. Q worked with Light Touch Clinic on retained bases, managing the clinic’s social media platforms and content creation. Q worked with the team to develop strategies to increase followers, created and oversaw social campaigns, produced photography, videography and written content, reviewed analytics and communicated with key stakeholders. All content was fully optimised for syndication across the clinic’s social media platforms. Tracking analytics and reporting was very important for Light Touch Clinic and we were able to provide, via Google Analytics, the conversion rate and effectiveness of the content and social media advertising campaigns. The social media platforms proved to be one of the leading streams of website traffic and generated strong leads and sales for the business.