the project.
Located in the Lancashire’s Ribble Valley, surrounded by miles of unspoiled and glorious countryside, sits the treasured boutique hotel Northcote. Its Michelin-starred restaurant, headed up by one of the most innovative and exciting chefs in the UK today Lisa Goodwin-Allen - 2022 CATEY Chef of the Year, AYALA SquareMeal Female Chef of the Year 2022 and regular guest on James Martin’s Saturday Morning and BBC Morning Live, judge and mentor on MasterChef: The Professionals and Celebrity MasterChef, as well as BBC1’s Great British Menu - has long been known for its adventurous menus using seasonal ingredients available to the restaurant.
Q Communications began working with Northcote just before the pandemic hit, and supported the property through one of the most difficult periods the business and hospitality industry had ever faced. Ever the innovative Northcote launched what came to be known as the ‘most sought after at gourmet meal kits’ in the country after Q launched the kits to the media via a strategic review programme and achieved wide spread coverage. Q now runs the property’s press office, securing regular local, regional, national and industry features, reviews, press visits and roundup coverage, generating excellent ‘third party’ validation, here in the UK that sets Northcote apart from its competitors. Q ensures that Northcote is always on the forefront of the minds of industry influencers and is included in listicles. This earned media has enabled us to increase Northcote’s visibility, using a solid foundation of engaging and shareable storytelling focusing on the team, the menus, sustainability, key trends, milestones, accolades and awards.