the project.
To create awareness of Relais & Châteaux’s World Oceans Day campaign and create anticipation ahead of World Oceans Day on the 8th June, Q arranged for five of Relais & Châteaux’s most exciting and innovative chefs to come together for a ‘SEAWEED SYMPHONY’ press preview event at chef Michael Caines' Lympstone Manor on the Exe Estuary in Devon. Using key learnings from previous World Oceans Day campaigns, Q ensured that there were strong UK & Ireland touch points and statistics which provided relevance for the media in attendance.
The two day trip which aimed to raise awareness about the sustainable use of marine resources included a gala feast that showcased the delicious beauty and bounty of the sea. The a one-of-a-kind five-course menu was jointly created by Michael Caines, Gareth Stevenson from Palé Hall, Aaron Patterson from Hambleton Hall, James Coffey from Park Hotel Kenmare and Calum Innes from Airds Hotel and Restaurant. Ahead of the dinner, a press briefing was held to communicate Relais & Châteaux’s key goals of the campaign, and sustainable messages. A trip to see a catch at the docks was also included and media were able to meet with local fishermen to understand the importance of protecting our oceans.
The press trip provided a vast amount of content opportunities for the media and with two months lead up time to World Oceans Day, we were able to work with the media in attendance including The Caterer and The Independent, to create some really strong features that would appear the week of World Oceans Day. The ‘newsworthy’ event was an excellent backdrop to communicate the key messages of the campaign, and gave media access to key spokespeople.