the project.
Solaray began manufacturing and selling vitamins and herbal products in 1973 and has since become one of the largest health food manufacturers in the world. Q Communications was briefed to generate rich and shareable product lifestyle photography content for Solaray to use and repurpose across its social media platforms globally; the aim being to show the Solaray brand as a whole and demonstrate how it can fit into the consumer's everyday life, rather than it be too focused on the product and out of context. The shoot, which took place over three days and at four different locations, including in the studio, in the Lake District surrounded by nature and in an apartment helped the consumer to see what lifestyle the Solaray brand promotes - to Live Brighter. Q managed the full production of the photoshoot, from sourcing the locations, models, studio and props, as well as acting as the creative director at the shoot and managed all of the styling and set up. What resulted was high quality, engaging images which achieved a high rate of shareability, which in turn drove reach and engagement across the social media platforms.